The rubber within the sole of your shoe could have a narrative to inform. Final month, the primary footwear sourced with Regenerative Outcome Verified – ROV™ rubber reached the worldwide market. The rubber comes from a small nook of Thailand, the place rubber-tappers and farmers are reworking a monoculture rubber plantation into a various cover. Now, farmers additionally develop mango, coconut, turmeric and a bunch of different crops which are enriching the soil, elevating incomes, bettering diet and forming a protecting cover that shields individuals and crops from the rising warmth of local weather change.   

The ROV™ commonplace is the results of a cutting-edge partnership between the farmer-led Regenerative Rubber Alliance in Thailand, the Timberland firm, Terra Genesis, a regenerative design and growth agency, and Smallholder Data Services. It’s one instance of the regenerative agriculture motion that’s gaining traction amongst farmers, manufacturers and the worldwide local weather change neighborhood.