Winnie Harlow Sends a Sustainability Message in a Magnum Vegan Cocoa Husk Costume

Mannequin Winnie Harlow lately wore a high fashion vegan costume made out of cocoa bean husks to the 2022 British Style Awards. For the costume, ice cream model Magnum—which provides a spread of vegan ice cream bars—partnered with luxurious Dutch dressmaker Iris van Herpen to design the vegan costume impressed by its dairy-free ice cream. 

The vegan costume first debuted earlier this yr throughout Paris Style Week at Elysée Montmartre theater in Paris for van Herpen’s fifteenth anniversary present, referred to as “Meta Morphism.” The costume and the remainder of the gathering explored society’s acceptance of digitalism with the arrival of the 3D digital world referred to as the Metaverse and the way that is changing into an more and more prevalent a part of on a regular basis life. 


Winnie Harlow

Impressed by Ovid’s traditional poem “Metamorphoses,” the designer breaks down the traces between actuality and digital realms in a futuristic, avant-garde assortment designed to encourage and evoke the query of who we’re past a perceived actuality.

“What an honor to have the ability to reveal the Magnum Vegan Costume to the world—and to have the ability to do that at Iris’s fifteenth anniversary present simply makes this much more particular,” Cindy Bruna, who modeled the costume on the runway at Paris Style Week, mentioned in an announcement. “Bringing collectively ice cream and high fashion in such an sudden and impactful approach is so thrilling, making this a partnership that I’m delighted to be part of.”

The primary of its type for the model, the Magnum Vegan Costume was designed and created utilizing an intricate 3D design and incorporating sustainable supplies that reference Magnum ice cream’s vegan elements in a fusion between the model’s melting chocolate and van Herpen’s luxurious fluid designs. 



With assistance from 3D printing expertise, the costume can also be the primary high fashion costume to be made out of cocoa bean husks, which have been processed to create a completely natural biopolymer materials.

Upcycling for sustainable vegan trend

The Magnum Vegan Costume options intricate particulars together with plant-like physique elaborations, that are copper-coated, draped, and entwined with upcycled and pliseed organza, whereas different 3D components have been printed utilizing modern selective laser sintering expertise. The creation of the costume helps Magnum’s and van Herpen’s ambitions to work in the direction of a completely sustainable manufacturing chain throughout the trend trade and past. 

“As a designer, I’ve at all times labored to push the boundaries of design and this collaboration has actually allowed us to take this one step additional by linking the elements of an iconic Magnum Vegan to create a high fashion design,” van Herpen mentioned in an announcement. “The chance to work with the model on such an innovation in sustainable trend has been a really particular expertise.”



In an effort to assist transfer the style trade in the direction of a extra round financial system, Magnum can also be partnering with the College of Leeds in England to fee a analysis venture with the Leeds Institute of Textiles and Color (LITAC) within the Faculty of Design to take a look at how Magnum ice cream can deliver to life accessible, sustainable trend utilizing byproducts from its core elements. That is a part of the model’s long-term dedication of revolutionizing its waste merchandise right into a viable, round resolution.

Magnum vegan ice cream

The high fashion costume is perhaps a primary for any ice cream model and commemorates Magnum’s journey into the realm of dairy-free ice cream. The model launched in america in 1989 however its first vegan flavors weren’t launched till 2018, first launching in Europe and Australia earlier than increasing to the US in 2019. 

At first, the Magnum Non-Dairy frozen dessert bars had been out there in Basic and Almond flavors, each of which featured a creamy vanilla ice cream base that’s dipped in vegan Belgium chocolate. 

To offer clients much more alternative, in 2020 the model expanded its vegan choices to incorporate Non-Dairy Sea Salt Caramel bars, made with a caramel ice cream base that’s dipped in non-dairy chocolate. And earlier this yr, Magnum added Non-Dairy Hazelnut Crunch Bars to its lineup, which function a hazelnut ice cream base with salted caramel swirled all through, which is dipped in caramelized hazelnuts and non-dairy chocolate.



Along with the Hazelnut Crunch taste, Magnum launched a brand new format of vegan ice cream bars. Beforehand solely out there in dairy varieties, Magnum now provides its current vegan ice cream flavors in snackable mini bars. The Magnum Non-Dairy MINI Selection Pack options three mini bars of Basic and Almond vegan flavors. 

“We consider everybody must be free to indulge within the way of life they select, and that after all consists of treats corresponding to Magnum ice cream,” Nicole Towner, the US Model Supervisor of Magnum ice cream, beforehand informed VegNews. “As we hearken to our followers and frequently launch non-dairy ice cream choices, we’re offering extra choices for shoppers to expertise the indulgence of Magnum ice cream.”

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